About Owner & CEO

Ali  Asif is a Chemistry Lecturer, Research Chemist, and the founder of Ali’s — a brand inspired by science, beauty, and personal expression.

With multiple research articles published in reputable scientific journals, Ali has spent years exploring the world of chemical sciences — from molecular interactions to innovative formulations. His dedication to teaching and research reflects a commitment to precision, quality, and continuous discovery.

Driven by the same passion, Ali founded Ali’s to curate products that combine science-backed understanding with everyday usefulness. His knowledge of chemical composition, formulation behavior, and product integrity influences every perfume, toner, serum, and beauty accessory offered by the brand.

Ali balances academics and entrepreneurship with a singular purpose:
to inspire confidence, uplift identity, and bring premium quality to every customer.